What’s in a Name? Exploring Economic Alternatives to Brand Name Products


A man holding two sneakers and deciding on which one to purchase.

Discussing the construction of the most popular brand name items with economic alternatives, and reviewing the differences in features and cost.

Webinar attendees will discover:

  • Popular brand name products and the differences, if any, between their economic alternatives
  • How to make your budget stretch and add value through economic alternatives
  • Factors that influence brand name vs. economic alternative purchase decisions

OECM Contact: For more information, please contact our dedicated Customer Support Team at customersupport@oecm.ca or 1-844-OECM-900 (1-844-632-6900).

February 13, 2018
2:00 pm - 3:00 pm

Additional supporting documents are available. to your OECM account to view them.

Hosts

  • Supplier partner T. Litzen Sports Ltd. logo

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